The development of a successful strategy cannot be separated from in-depth knowledge of the economic context in which the company operates, the sector and the target audience.

Our values: reliability and competence for effective market analysis at the basis of informed strategic and operational marketing decisions

– which customers to contact, with which message, in which way and on which channels

– there is a market analysis capable of highlighting opportunities and risk factors of the specific context in which the company wants to operate.

Market analysis: Why is it important for business growth?

– To find out about opportunities, risk factors and possible market developments

– To analyze the competitive arena

– It is the starting point for the creation of the business plan

– To determine the best product configuration for target customers

– To determine the price of the products and solutions offered

The success of an effective market analysis lies in the updating, accuracy and degree of depth of the information.

RGF Consulting, recognized for its authoritative and independent analysis, is the most suitable partner for analyzing specific sectors, performances and market dynamics at regional, national and international level.

In particular, here are some of the services available and the questions they help to find an answer to:

1) Analysis of competition and competitive positioning:

– Who are they, how do the company’s competitors operate and how are they perceived by the market?

– What are the main factors that differentiate the products / services in the reference market?

– How to achieve a strong and distinguishable competitive position?

2) Evaluation of brand extension opportunities:

– How best to diversify production?

– How to increase the success of the new product?

– How to generate a positive response with respect to the brand?

3) Brand awareness / competitive set study:

– How well known is the brand by the target audience?

– What are the values ​​associated with the brand?

– How does the brand position itself in terms of knowledge compared to competitors?

4) Evaluation of a new packaging:

– How well known is the brand by the target audience?

– What are the values ​​associated with the brand?

– How does the brand position itself in terms of knowledge compared to competitors?

5) Evaluation of an advertising campaign:

– Is packaging consistent with strategic positioning?

– Does the shelf product «impose itself» on competitors?

– Does packaging manage to maintain the binomial «simplicity»-«distinctiveness»?