Analysis of Competition and Competitive Positioning
- Who are they, how do the company’s competitors operate and how are they perceived by the market?
- What are the main factors that differentiate the products / services in the reference market?
- How to achieve a strong and distinguishable competitive position?
Evaluation of Brand Extension Opportunities
- How best to diversify production?
- How to increase the success of the new product?
- How to generate a positive response with respect to the brand?
Brand Awareness / Competitive set study
- How well known is the brand by the target audience?
- What are the values associated with the brand?
- How does the brand position itself in terms of knowledge compared to competitors?
Evaluation of an Advertising Campaign
- Is packaging consistent with strategic positioning?
- Does the shelf product “impose itself” on competitors?
- Does packaging manage to maintain the binomial “simplicity”-“distinctiveness”?